Go-to-Market Strategy
Who you sell to, what you say and where you show up, with a plan to get there.
Growth, Marketing & Sales
Grow faster than your market.
Marketing and sales, run as one growth system. Win the right customers, keep them longer and see what pays back.
How we help clients
Get the highlights.
Our approach
One system, not silos.
Buyers see one brand, not your org chart. So we plan, run and measure marketing and sales together.
01
Know the customer
Research and analytics that show how your buyers decide.
02
Win the customer
Marketing and sales plays that turn attention into closed revenue.
03
Keep the customer
Lifecycle programs that grow the value of every account over time.
Results
The results.
- Revenue pipeline
- $5.3M+
Generated through performance media and go-to-market.
- Audiences reached
- 3M+
Across paid, organic and owned channels.
Our offerings
Take a closer look.
01
GTM Strategy & Launch
Segments, positioning, pricing and a launch plan built around pipeline targets.
02
Performance Marketing
Full-funnel paid campaigns across search, social and display, optimized every week against revenue.
03
Content Infrastructure
A content engine with strategy, production and distribution that compounds over time.
04
Account-Based Marketing
Coordinated campaigns for named accounts, aligned with your sales team's priorities.
05
CRM & Marketing Automation
CRM setup, lead scoring, nurture flows and reporting your whole team can trust.
06
Fractional GTM & Stack Management
A fractional growth lead who manages your stack and campaigns and keeps improving the numbers.
How an engagement runs
Our process.
Audit
We review your funnel, channels and data to find where revenue leaks.
Position
We sharpen your message and choose the segments worth winning.
Plan
We set targets and build the channel and content plan to hit them.
Launch
We launch campaigns and sales plays together, on one timeline.
Measure
We track pipeline, cost and conversion every week.
Optimize
We move budget to what works and cut what doesn't.
Proof
Featured work.
Business and finance media, India
Business Bulls
Daily coverage of business, finance, technology and AI for a retail investor audience.
- 1.6M followers
Investing media, Columbus, Ohio
Investments
Investing and markets commentary curated by a hedge fund manager with eight years in the industry.
- 221K on Instagram
- 670K on TikTok
Business and leadership media
Wisdom by Greats
Business, wealth, mindset and AI content for a community of founders and operators.
- 299K followers
Why work with us
Why Mercatique.
Six commitments behind every engagement.
Better together.
Four practices. One system for growth.
- Business BuildingSize the market, validate demand and launch new ventures on evidence.Learn more about Business Building
- Artificial IntelligenceDesign, build and govern AI systems that solve real business problems.Learn more about Artificial Intelligence
- TechnologyEngineer platforms, data and infrastructure that hold up under real use.Learn more about Technology
Ready when you are.
Tell us what you're building. We'll tell you how we'd measure it.