Logo Creation: Case Study

Objective:

Create a premium logo for Zariveda that reflects luxury, sophistication, and timeless appeal.

Process:

• Research & Discovery:
  • Target demographic, competitors, and industry trends were analyzed initially
  • Elements of luxury and sophistication in successful fashion logos were identified with help of team
• Concept Development:
  • Initial concepts were brainstormed emphasising elegance and exclusivity.
  • Team Created sketches and digital mock-ups to explore design directions.
• Refinement & Feedback:
  • Feedback was gathered from stakeholders and the branding team.
  • Chosen concepts were refined to align closely with Zariveda’s brand identity.
• Finalization & Iteration:
  • Design details such as typography and color palette was polished.
  • Ensured a balance between modern aesthetics and timeless sophistication.
• Presentation & Approval:
  • Presented finalized logo designs to stakeholders.
  • Illustrated alignment with brand vision, values, and market positioning.

Result:

A sophisticated emblem that embodies Zariveda’s premium identity, featuring sleek typography, rich color palette, and subtle embellishments.

Conclusion:

Through meticulous design guided by research and collaboration, Zariveda created a logo that communicates its commitment to excellence, setting the stage for a strong brand presence in the fashion market.

Link : https://zariveda.com/